The SEO interest of a presence on social networks

The social media is an important lever for referencing your company. A presence on the main social networks is a real asset for the visibility of your website. Indeed, the SMO (Social Media Optimization) allows taking advantage of the virility of these platforms to increase the audience on your website.

By integrating these consumer networks, a brand can benefit from diversified traffic on the site. However, Google likes websites to get visits from different sources. It is for him an indicator of quality. It will not look so much at the number of subscribers, but rather value the number of clicks on links from social networks and take into account the sharing.

Nevertheless, it should be emphasized that the SMO requires a strategy in its own right and involves various aspects: choice of relevant keywords, production of impacting content, call-to-action optimization, rigorous selection of social networks, continuous animation, etc. With an excellent social media strategy you can earn points from Google.

Value content to go fishing links

Obtaining inbound links is an essential aspect of a successful digital presence and a definite asset for SEO. They also make it possible to complete the SEO investment in terms of keyword purchasing, in order to optimize the visibility of the site.

Indeed, the various SEO techniques accepted on Google are used to satisfy Internet users. The important thing is not to have a large number of backlinks to its web page, but rather to have quality links. Moreover, Google Penguin penalizes purchased links or mass netlinking, as we saw in the first paragraph.

But if you play the game of Google, following its guidelines on quality content and animating qualified communities on social networks, incoming links will be natural! This technique is called linkbaiting. By producing articles, infographics or videos with high added value, users will want to talk about them on their own website, they will also share your content easily, thus creating optimized backlinks, privileged by Google.

Panda and Penguin have strongly impacted the ranking of websites on Google. Only qualitative content and the use of good SEO techniques can now avoid any penalties. And that's good! Not only do these different algorithms now offer a better user experience to users, but they allow companies that have a real added value to bring to the top of the ranking. Google will undeniably favor companies that have deployed a good strategy Inbound Marketing because they will have quality content to improve the information available on the internet.